WONDERBOOM

THIS PACKAGING PROJECT WAS CREATED IN PRINT DESIGN AND THE COMPUTER DURING FALL ‘11.

A health conscience food truck with the mission to provide innovative sandwiches and beverages from fresh, all-natural ingredients for your lunchtime needs. Each sandwich and drink is names after a type of tree from around the world, which influences the ingredients of that sandwich offering unique recipes. WonderBoom is partnered with Greenpeace, donating 10 cents from every sandwich to help preserve forests around the world. The sandwich packaging uses a slide off wrapper around a see-through container to emphasize the fresh ingredients, variety of ingredients and to show the hearty sandwich inside. Sticker labels are placed on the front of the wrapper to distinguish the type of sandwich, origin and to list the ingredients. The individual size drinks also use a wrap around label, with the intent to leave a large portion of the glass container open as well, to show the color of the fresh fruit juice inside.