FETCH

THIS PACKAGING PROJECT WAS CREATED IN ADVANCED DESIGN 1: SYSTEMS DURING FALL ‘11.

Packaging for a fun line of underwear geared towards young women. The shape of the underwear (thong, bikini, boyshort) resemble animal noses. The "personality" of each animal then also evokes the underwear shape. Size is indicated through the color of the "collar" and throughout the rest of the package. There are two ways of opening the package, either through the tabs in the "ears" or through the perforated opening in the middle. My goal was to blend functionality, playfulness and eye-catching design.