THE CORCORAN GROUP

THIS STATIONERY PROJECT WAS CREATED IN PRINT DESIGN AND THE COMPUTER DURING THE SPRING ‘12

The Corcoran Group identity and stationery was created to fulfill the ADCMW Real Show prompt. For my rebranding of the Corcoran Group, a financial planning and wealth management firm, I hoped to communicate their professionalism in a fresh and inviting way. The logo, which uses the firm’s initials to suggest the image of a compass, highlights the Corcoran Group’s mission of guiding their clients towards continued financial success and the achievement of personal goals. The colors of the logo and stationery present the firm as a mature but active company that will go to great lengths to assure that they meet the needs of their clients. The rounded forms play off of the compass-based logo and contribute to an overall sense of forward movement and fulfillment.