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DC State Fair
DC State Fair
Advanced Design I: Visual Brand/Design Systems | Chemi Montes | Fall '12
The logo and event promotional materials for the DC State Fair emphasize the event’s diversity and friendly, homegrown attitude. The set of logos highlights the variety of categories at the fair, with a nod to the fact that DC is not a state. The event branding takes a humorous approach to the creative, DIY nature of the contest categories, taking inspiration from instruction manuals. The quirky illustrations and step-by-step instructions speak to an audience that recognizes the value of the process as much as the end product.
THE CONTENDER
Hannah Karl is a senior majoring in Graphic Design and minoring in Marketing. You can check out more of her work here: www.hannahkarl.com
