Today We’re Believers

ABOUT THE WORK

Course: GDES-315
Digital & Emerging Media II

Description:

In order to please the artists’ niche audience it was important to create an aesthetic appeal that was congruent to Royal Canoe’s music videos, album artwork, and band collateral. Showcasing the artists above the fold was important, as the band members have wider recognition than album artwork.

In order to create an appropriate user experience, interactive elements such as a parallax scroll of bubbles floating as well as a smooth scrolling feature prompts users to move beyond the fold in order to subtly emphasize the importance of scrolling towards the point of purchase.

ABOUT LELA

Grade Level: Senior

Major: B.S. Business Administration, specialization in Global Marketing

Minor: Graphic Design

OTHER PROJECTS BY Lela Feldmeier