ABOUT THE WORK
Course: GDES-315
Digital & Emerging Media II
Description:
In order to please the artists’ niche audience it was important to create an aesthetic appeal that was congruent to Royal Canoe’s music videos, album artwork, and band collateral. Showcasing the artists above the fold was important, as the band members have wider recognition than album artwork.
In order to create an appropriate user experience, interactive elements such as a parallax scroll of bubbles floating as well as a smooth scrolling feature prompts users to move beyond the fold in order to subtly emphasize the importance of scrolling towards the point of purchase.
ABOUT LELA
Grade Level: Senior
Major: B.S. Business Administration, specialization in Global Marketing
Minor: Graphic Design
