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interactive

Loft in Store

Interactive Experience Design | Yana Sakellion | Spring '13

Mobile app created for Ann Taylor LOFT stores. The app allows customers to create a wishlist by scanning the barcodes of items in the store. The customer will receive flash sale notifications when an item from their wishlist is on sale. The sales are exclusive to the mobile app and the item must be purchased in store. The app locates stores closest to the users and allows her to put the item on hold for a time period determined by her distance from the store. The app also allows customers to take style shots in the item and view other outfits using the item scanned. Also includes a responsive landing page for the app.