Chip Chip Hooray

Ben Black

GDES-320: Visual Concepts and Image Making

branding
I created all of the photography for this project, using fresh ingredients from each dip to represent what's inside the jars. I used each product's featured ingredient—tomatoes, cheese, and jalapeños—to spell out the product names, adding a whimsical and fun tone to the branding. The chip motif and logotype were hand-drawn and vectorized for the final designs.
Chip Chip Hooray salsa labelChip Chip Hooray queso labelChip Chip Hooray guacamole label
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