Practice Art Supplies
Branding
Practice is an art supply store with a focus on education and the idea that the brand can be beginner-friendly while still maintaining professional levels of expertise.
The target audience is anyone who is interested in learning about and making art, whether they are just starting out or looking to deepen their practice.
I began with a logo and color palette that are based in the fundamental elements of art while still remaining friendly and experimental. I then included examples of the brand guidelines in potential practical applications.
