Peer Beer is a variety pack of beers where each flavor is inspired by an archetype in a friend group.

There’s the Irresponsible Friend (beer spiked with tequila), the Pretentious Friend (a craft IPA), and the Uptight Friend (a sensible lager), and the descriptions on the labels are all written in the points of view of these individuals. To add personality to the packaging, I created illustrations of the characters and hand wrote all of the typography.