Edible Arrangements

by Una Kravets

Advanced Design I: Visual Branding and Design Systems

Chemi Montes

Fall 2013

Identity

This rebranding for Edible Arrangements took their motto of 'make life sweeter' and took a healthy angle on it. The logo is fresh, light, and crisp for use on the web and in print. A brand Identity guideline explains appropriate use of the redesign.

Additional assets include an activity book called Fruitventure, a bag for carrying out arrangements from their stores, and a box for their dipped fruit assortments. I also created a mobile app component -- Fruit Story which teaches children to why fruit are healthy, and features a nutritional reference for fruit.